BAD FOR BUSINESS..BIG TIME>.

IN MY OPINION:

WILLIAM REYNOLDS:

 

BAD FOR BUSINESS..BIG TIME>.

 

As theaters across the U.S. shut down, studios are experimenting with releasing on-demand, but for tentpoles "the math really doesn't work."

As the global coronavirus pandemic has shut down movie theaters around the world, the film business faces a potentially transformative question: Should studios hold movies for a later, indefinitely postponed theatrical release or make them available as online attractions now?

While NBCUniversal and Sony Pictures are offering films on a pay-per-view basis, media analyst Rich Greenfield says “they're doing this out of complete distress and as some kind of unique learning experience rather than as a shift in strategy.”