YOU LOOK MATTERS>>BIG TIME:

  IN MY OPINION:

WILLIAM REYNOLDS

THE COMMERCIAL AUDITION>>YOU LOOK MATTERS>>BIG TIME:

Seventy percent of the audition is over before you read the first word of the script. This may not be fair, but it’s just the way it is. The way you look is a big part of it; especially in commercials where you’re telling stories in 30-seconds and you to establish characters quickly. If you don’t look like the character that the creative team has in mind, it’s not impossible to book the job, but it’s unlikely. In addition, how you present yourself — the way you say your name, your voice and your general attitude — tells the team a lot about you before you ever deliver a line. You probably can’t book the role before you’ve read the script, but you can either tee yourself up for success or create an impression that’s hard to overcome.