IN MY OPINION:

WILLIAM REYNOLDS:

MARKETING YOURSELF:

 Identify a target audience, the print ad, the commercial, the film.

 

Understand your potential employers (ie casting directors, directors)  inside out. Do as much research as possible to help identify the product, the role, the period, and the skills, personality and knowledge they value highly. Use the job description, the role and person specification as a firm basis for their needs and try to work out how this role will fit into the clients bigger picture.

  

Know your USP:

 

The term USP (unique selling point) is often bandied around in sales and marketing departments up and down the industry.  This refers to the niche factor that makes a product or brand desirable and different from its competitors. In this particular case "YOU" Understand your own USP - it could be your quality training, or a unique combination of past experience and personal  skills. Once you’ve honed in on your USP, make sure you let those casting directors know it. And don't overload how good you are (reality) as opposed to how good you 'think' you are (conceptual possibility)  A casting director or director will see through that crap in a NY second.