Friday, November 4, 2016

Commercial modelling




Commercial modelling is the largest area of modeling in the industry. Commercial models carve out extremely successful and lucrative professional careers by appearing in advertisements, magazines and catalogs. A commercial model is just about everything there is except Fashion Modeling and most times (outside of NY) much more. Why? Because of usage fee. That means the ad may run for weeks. months and sometimes over a year. Whereas Fashion modeling is usually over with soon, maybe as soon as the paper comes out or the show is over with. This is exactly why actors also do commercial modeling. Like Home Depot for example, a couple buying a lawn mower that they will use/run for the entire season and not just one or two days. Or say a Jack Daniels poster or billboard that they use for maybe a year. That could pay thousands of dollars. And you ARE NOT going to see any one that looks like a New York fashion model buying a lawn mower at Home Depot.
Totally unrealistic. You have to know your limits and your possible market.

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